Kimberly and Brock Beiersdoerfer love people and love donuts! Kimberly is a 2002 graduate of Samford University and received her MBA from UAB. Kimberly had dreamed of owning her own business since college. Brock graduated from Auburn University in the winter of 2000. Sharing the dream with his wife to own a business, he began looking for ways to meet, encourage, and reach out to the people in his community.

In the Spring of 2012, they decided to open a donut shop in their community. Having no previous experience in the donut world (other than eating them), they began seeking mentors to guide them in bringing their dream to life.